Calpak
Christmas Preview
A cocktail hour held in the penthouse of the Standard hotel in NYC to celebrate the Calpak holiday line.
Client
Calpak
Agency
Butter Inc.
My Role
Creative Director + Producer
Year
2022
Location
New York, NY
Scope
Cocktail Hour, 100pp
Timeline
3 weeks
Overview
Calpak Luggage wanted to create the perfect press event to encourage press and impressions of their collection for black Friday. We took over the penthouse at The Standard in Greenwhich Village, NYC to give guests an elegant party, and an excellent view. Simple yet elegant, guests enjoyed cocktails in a sea of red balloons and treated themselves to products via a gifting bar. Each guest took a quiz at the gifting bar to give them the perfect holiday gift for them, and took pictures with a custom luggage wall photo moment.
