The Shaw/
George Raveling Screening

Nike

A three-day immersive bar takeover for the V.S.O.P launch — concept to install.

Project Name

The Shaw/ George
Raveling Screening

Agency

Free Lunch Agency

My Role

Executive Producer

Year

2026

Location

Crenshaw, CA

Scope

HS Takeover, 1000+ ppl

Timeline

4 weeks

Overview

Nike took over Crenshaw High School to create a culture experience for its students and the Crenshaw community at large. Our piece of the pie in this multi agency large production was to bring some programming elements to the creation of The Shaw shopping experience.

The first event we produced was a screening honoring legendary NBA coach George Raveling. We completely reskinned the Crenshaw High theatre to brand the space in theme with the branding of the Nike brand and George Raveling himself.

Second, we brought the talent to the culminating event on Saturday night- a concert featuring Wale, Dom Kennedy, Ty $, 310babbii and others.

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