Betsey Johnson
Dragcon 2025
We recreated Betsey Johnsons iconic Malibu home and astores to create the perfect backdrop for fans and drag queens at RuPaul’s Dragcon 2025
Client
Betsey Johnson
My Role
Executive Producer
Agency
Sallee Productions
Location
LA Convention Center
Scope
2 Day Pop Up, 50,000 ppl
Year
2025
Timeline
6 weeks
Overview
We created a high impact storefront and ‘booth’ for DragCon at the LA Convention centered that was designed to reflect Betsey’s iconic Malibu home as well as her original 90s store designs. This 360 booth had many elements for fans to enjoy, as well as bespoke photo moments for fans to pose with their favorite drag queens including Plastique Tiara, Naomi Smalls, and Gottmik. With over 50,000 fans floating through the Convention Center at any given time, Betsey Johnson had hours longs lines that awarded fans with one of a kind photo moments and bespoke giveaways.
