Hennessy
All Star Weekend 2024
A three-day immersive bar takeover for the V.S.O.P line — concept to install.
Client
Hennessy
Agency
Game Seven
My Role
Executive Producer
Year
2024
Location
Indianapolis, IN
Scope
Two day popup, 1000ppl
Timeline
3 Weeks
Overview
Hennessy showed up big for All Star Weekend 2024 in Indianapolis, IN. This five day build involved taking over a 200 year old theatre and completely transforming it into the Hennessy universe. To create a half court experience inside this theatre took building out an extension of the stage over all of the seats on the floor. Out front we had a 9’ basketball, and a facade covering the entire 2 story face of the historic theatre.
With 5 custom bars serving bespoke cocktails, a 2-on-2 WNBA game, Paradis tasting room and legendary attendees like Allen Iverson and Jordan Woods- Hennessy experience was the most talked about activation in Monument Circle.
