20th Anniversary

Cyndi Crawford’s cosmetic line, Meaningful Beauty, is the longest running infomercial in the industry. The brands massive success is owed to its adoring and devoted fans, and as such the brand wanted to throw a cocktail party in their honor. We took over a completely blank white gallery studio and transformed the walls and space into a ‘Museum of Cindy Crawford’- with bespoke licensed images of Cindy from her hayday, and custom installations that showcased the brand and major moments in their timeline. The even ended with a fireside chat, where guests got to experience an interview with Cindy Crawford in the flesh.

This event had tons of licensing conversations, and white glove installation given the assets value, as well as management of creative coming Cindy’s team and PR company to make the event come to life.